Understanding the Generative AI Workflow: An Agentic Approach

In the ever-evolving realm of artificial intelligence, generative AI has emerged as a transformative force, changing how we interact with technology and produce content. A key aspect of this transformation is the “agentic workflow,” where multiple AI agents collaborate seamlessly to achieve a shared objective. This blog post explores how AI models like ChatGPT, Gemini, Claude, and Llama 3 can work together, alongside human oversight to demonstrate their collective potential.

The Scenario: Creating a Custom Marketing Campaign

Imagine you’re leading a marketing team responsible for crafting a campaign for a new product launch. You aim for a campaign that is innovative, engaging, and precisely tailored to various customer segments. Here’s where generative AI can enhance the traditional human-driven process, allowing different AI agents and human expertise to collaborate for a cohesive outcome.

Step 1: Ideation and Content Creation with ChatGPT

The process kicks off with ideation, traditionally a human brainstorming session. Now, with ChatGPT in the mix, you can expand this process. After your team outlines the product’s features and target audience, ChatGPT generates a range of content ideas, slogans…